What is Fast Fashion?
Fast Fashion is a cheap garment that can be produced by mass-market retailers according to the latest trends. Retailers such as Primark, H&M, ASOS, and Boohoo.com produce millions of tons of clothing every year to adapt to “new demands.” In the past 10 to 20 years, this trend has been developing rapidly, globalization is at the forefront, while millennials and Gen-Z generations have been obsessed with trends and even have the latest trends before they enter the store. Fast fashion allows us to accommodate the world’s enthusiasm for fashion at an affordable price, but it does require a certain price.
The advantages of fast fashion?
Because of living in such a fast-paced world, “fast fashion” can make people afford more affordable clothing. The latest trends have been sold to the masses and people get what they want without waiting for anything. This is because now there are too many retailers and brands to choose from, whether it’s in-store or online. As mankind enters the digital age more deeply, e-commerce has become the world’s largest Industry.
With clothes becoming so cheap, people can wear new clothes and go out every weekend, sometimes the clothes are even cheaper than having a drink at a local bar! This makes people develop the habit of buying things and wearing them only once, that is, disposable tableware. For people with low incomes (students/young people), this is very good, because they can still enjoy the pleasure of spending money and buying new things when they need it, instead of spending a penny, they can save it in other areas of life.
The Cons of the Industry
Due to the huge demand for these clothes and the speed of people’s demand for them, the waste caused by this abandoned culture as a species has increased, which means that we throw 100 billion garments into the country’s landfills every year. This is much worse than people’s living conditions.
In some places, where there are a large number of sweatshops, they often exploit workers. Therefore, under harsh conditions, these clothes can barely be paid for in order to quickly bring products to consumers on a large scale. In 2014, the closure of a garment factory in Bangladesh resulted in the death of more than 1,100 people, which forced Western retailers to be more transparent about their supply chains.
At the beginning of 2018, designer brand Burberry admitted that it burned more than 30 million pounds worth of stock instead of selling it cheaply to protect the band’s identity. This has caused controversy in the fashion industry, and it does make people stop and think about how to make this environment more friendly and stop this abandoned culture.
What you can do
You can also help solve this problem as it’s not even that difficult. The main and possibly the most beneficial thing you can do is to stop buying too many new clothes. Retailers like us are quickly appearing in places that sell second-hand clothes. In Primark, you can easily find cheap items you like, and you only need to put in a little effort in finding it.
Wear it more than once, and when you put on a certain piece of clothing, you won’t feel that people can no longer wear it because they have seen you through it. Nowadays, most clothing is of high quality, and if you take good care of it, it will last for several years.